Formulating strategy effectively requires understanding both markets and broader contexts. It requires understanding how markets work and, to some extent, how the world works. These ideas will help with that ambition.

Strategy ideas

Some of the best ideas in strategy – both the commercial and international relations varieties.

Risk ideas

Some of the best ideas in risk aren't really 'risk' ideas at all; uncertainty plays a major role.

Culture ideas

Few, if any, ideas are as misunderstood or misused. Sooner or later, someone will go home crying.

Other great ideas

Really good ideas – universal ideas – come from all sorts of places and end up in even more surprising ones.